Touchpoints are any ways that a visitor or member interacts with your community, whether it be through the forums, mobile app, physical (like a conference), or any other form of communication.
Some touchpoints are obvious and through the forum or online community itself: forum discussions, articles, resources, and comments. You may also intentionally position some touchpoints front-and-center, like products or subscriptions.
But many touchpoints can be overlooked, and they're often the one and only interaction some members or visitors will ever have with you:
- Contact Form
- Personal Messages
- Direct emails
- What are all of the different touchpoints on your forum or online community? Divide between digital and physical.
- In the past week, what touchpoints are the ones where you've received the most inquiries?